Lara, Axe's wife, has started a healthcare business (assuming restorative IVs for hungover executives belongs in the healthcare space). Lara wants to take the business to the next level by raising capital but she doesn't want to use family money. She wants the outside validation that comes from a cap raise.
Her first meeting goes poorly.
"Well, I tried to tell you," Axe says later. "You weren't ready, but you wouldn't hear it from me."
Lara asks why he feels that way. His response?
"What is it you do that you're the best in the world at? You offer a service you didn't invent, a formula you didn't invent, a delivery method you didn't invent. Nothing about what you do is patentable or a unique user experience. You haven't identified an isolated market segment, haven't truly branded your concept. You need me to go on?"
From Facebook/Anonymous
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